Department of International Business welcomes new colleague

The Department of International Business welcomes Andrea Escobar Rios who has just joined our team.

Andrea Escobar Rios is an Assistant Professor at the University of Economics in Prague (VŠE) since September 2019. She received her PhD in Mexico in 2017, from the EGADE Business School of the Tecnológico de Monterrey with a doctoral stay for the development of thesis in Czech Republic within the University of Economics of Prague VŠE. Her research area is developed in the field of luxury marketing, fashion brands, consumer behavior, country of origin as heritage and its impact on brand development. She has conducted research in some European countries, with a focus on France and Italy, for the Louis Vuitton and Prada brands. Since 2017 began her experience as a teacher for bachelor and postgraduate students in Mexico in subjects as market research, consumer behavior and marketing seminars. She also has extensive experience in the entertainment and public relations industry, in companies such as The Walt Disney Company and Warner Brothers, this last one as a current partner for market research projects.

Since September 2019, Andrea Escobar Rios is an instructor for courses International Marketing and International Marketing for Foreign Students.