Students of International marketing work on project assigned by Škoda Auto Czech Republic in the winter term 2019
Students of International Marketing work in this semester on marketing projects with one of the biggest automotive companies: Škoda Auto. They will have an opportunity to demonstrate their skills through international marketing tools in order to help marketing department to face the new era of innovative product launches, advertising campaigns, current projects and how to enhance the communication strategy with current customers. But most importantly, they will have a chance to work on real business projects that could be implemented by one of the biggest companies in the country.
At the beginning of the semester, Mr. Petr Janeba, the Head Marketing of Škoda Auto Czech Republic, explained in general the characteristics of the company, its products, new challenges the company faces in marketing and the topics for team projects that students could choose from.
At the end of the term, the best teams will have a chance to present the results of their work to Mr. Janeba and his team and get their detailed feedback.
Bringing new generations closer to a real market through high-impact projects, allows professional growth to our students, in addition to an international integration, since not only local but also foreign students will be participating in the development of those projects as members of cross- cultural teams.