Lecture of Bohumil Vrablik on doing business in Russia

On October 31, 2019, within the course Doing business in Russia (2MO647/2ER647), the Department of International Business hosted a lecture of Bohumil Vráblík, Ph.D., Chief Commercial Officer (CCO) of Orkla Foods Czech Republic and Slovakia.

The topic of the lecture was the history of the Hamé and Vitana brands, their role in Orkla Foods and the history of the presence of Orkla Foods in Russia. Bohumil Vráblík described the evolution of the legislative environment on the market, changes in consumer preferences, trends in retailing and industry, including competition activities, and the specifics of production and supply chain activities on the Russian market. The opportunities and main (specific) problems encountered by Orkla Foods during their long-term presence in Russia were also explained.